How Moneyball Strategies Can Revolutionize Your Pharma Marketing

How Moneyball Strategies Can Revolutionize Your Pharma Marketing

Twenty years later, the Moneyball principles have become part of today’s paradigm for business transformation. Pharma can learn from these clear-cut strategies for changing the game.

Legendary MLB Pitching Coach Rick Peterson (Speaker, Author, Sports Analyst) and Frank Lescas (VP, Marketing, Blue Earth Diagnostics and baseball expert) will join me Thursday, September 15, 2022, 12 pm ET, for an online talk to share about Moneyball and pharma marketing in more detail, and, of course, Rick will share some of his stories about the game itself.

Register to join us and learn how to apply Moneyball principles to your pharma marketing.

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2021 Momentum Event
Ilyssa Levins Ilyssa Levins

2021 Momentum Event

Last year Momentum Events and a Steering Committee of cross-functional stakeholders from diverse pharmaceutical companies, launched the first Summit focused on operationalizing Customer Centricity (CX) through faster review and approval. On September 28-30 2021, the CX Summit will reconvene. Topics for discussion include sustainable content, which covers reuse, claims libraries and modular content with business rules.

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Why Using Pilots to Evaluate AI for Promotional Review Efficiency Makes Sense
Ilyssa Levins Ilyssa Levins

Why Using Pilots to Evaluate AI for Promotional Review Efficiency Makes Sense

Are you interested in learning about the impact of Artificial intelligence on promotional review efficiencies? This blog is the first in a series of communications about how AI can transform a decades old manual process for pre-checking promotional content prior to submission for material review by Medical, Legal and Regulatory (MLR).

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AI Can Transform Promotional Review by Increasing Content Quality Pre-MLR Review
Matt Kicinski Matt Kicinski

AI Can Transform Promotional Review by Increasing Content Quality Pre-MLR Review

Are you interested in learning about the impact of Artificial intelligence on promotional review efficiencies? This blog is the first in a series of communications about how AI can transform a decades old manual process for pre-checking promotional content prior to submission for material review by Medical, Legal and Regulatory (MLR).

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Everyone’s Definition of AI is Different Because AI Isn’t One Thing
Matt Kicinski Matt Kicinski

Everyone’s Definition of AI is Different Because AI Isn’t One Thing

While AI may be hard to define, it’s never been easier to deploy than now. The use of AI has grown dramatically. Organizations no longer have to build a custom AI solution with high development costs and complex business rules, which can be disruptive. Off-the-shelf options are available for rapid deployment and minimal start up time, making AI easy to test.

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Why Using Pilots to Evaluate AI for Promotional Review Efficiency Makes Sense
Matt Kicinski Matt Kicinski

Why Using Pilots to Evaluate AI for Promotional Review Efficiency Makes Sense

Pilots play an important role in helping any company evaluate new technology like artificial intelligence. During a panel presentation last year at a promotional review conference, a methodology for initiating and maintaining an AI pilot was developed. This White Paper documents three strategies employed to optimize the quality of content coming into the review and approval process by studying the role of artificial intelligence.

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