Are you interested in learning about the impact of Artificial intelligence on promotional review efficiencies? This blog is the first in a series of communications about how AI can transform a decades old manual process for pre-checking promotional content prior to submission for material review by Medical, Legal and Regulatory (MLR).

While AI may be hard to define, it’s never been easier to deploy than now. The use of AI has grown dramatically. Organizations no longer have to build a custom AI solution with high development costs and complex business rules, which can be disruptive. Off-the-shelf options are available for rapid deployment and minimal start up time, making AI easy to test.

Pilots play an important role in helping any company evaluate new technology like artificial intelligence. During a panel presentation last year at a promotional review conference, a methodology for initiating and maintaining an AI pilot was developed. This White Paper documents three strategies employed to optimize the quality of content coming into the review and approval process by studying the role of artificial intelligence.