AI Can Transform Promotional Review by Increasing Content Quality Pre-MLR Review

Written By Matt Kicinski

Are you interested in learning about the impact of Artificial Intelligence (AI) on promotional review efficiencies? This blog is the first of a series about how AI can transform a decades old manual process by automating the pre-checking of promotional content prior to material review submission by Medical, Legal and Regulatory (MLR). 

Currently 99% of pharmaceutical companies* are utilizing a manual process, yet, benchmark data** confirms the need for AI to operationalize an always-current phrase catalog for knowledge sharing and eliminate preventable errors in content submitted for MLR review.

ALWAYS CURRENT PHRASE CATALOG

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PREVENTABLE ERRORS ELIMINATED

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SecureCHEK® AI uses machine learning (ML) and natural language processing (NLP) to check the accuracy and compliance of promotional content pre-MLR review. The software is five times faster than a manual process. The use cases for SecureCHEK® AI includes:

  • preparing quality documents for review

  • accelerating product label changes

  • increasing the reuse of already approved content 

  • building a phrase catalog in one day

  • eliminating all preventable errors

Upcoming blogs will focus on how to begin the journey of change management with efficient, small scale AI pilots.

*Momentum Events (2020):  The AI Journey: A New Methodology to Achieve Commercial Agility

As Digital Content Explodes

**Momentum Events (2021):  The CX Summit to Operationalize Promotional Review

Matt Kicinski
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