“MLR Magic” Insights: Experts share ways to optimize Medical, Legal, and Regulatory review
My goal for our blog is to help you stay informed about developments in the life sciences industry's medical, legal, and regulatory (MLR) process so you can consider implementing innovative strategies in your organizations. With that goal in mind, here are my takeaways from a helpful webinar about the MLR process.
The current MLR process is well known to be complicated in the face of increasing content volume and personalization demands. Ensuring content quality is challenging since manual processes are prone to human error.
All industry stakeholders benefit from a streamlined process of getting materials to market faster. This streamlining also results in increased time for strategy, empowered creators, and democratized content creation.
“During a recent industry webinar, a panel of industry experts delved into these challenges and the role of technology in improving the process.“
During a recent industry webinar,—“MLR MAGIC: Democratize modular content curation by streamlining review processes and empowering creators,” produced and hosted by Paul Simms, CEO of Impatient Health—a panel of industry experts delved into these challenges and the role of technology in improving the process. Paul ran a series of polls and shared the results. I was delighted to see our company SecureCHEK® AI mentioned in the polls as a potential technology solution. I first heard of the webinar in Rina Newton’s LinkedIn post where she had also mentioned our company as a solution.
One poll revealed that 33% of attendees considered MLR transformation to be the most critical priority for content management. In comparison, 58% saw it as essential but also recognized the need for reform in other areas.
The panelists shared their experiences with MLR within their own organizations and the importance of co-creation and collaboration. They emphasized the need for a common language, shared understanding, and the importance of trust, transparency, and intent throughout the marketing process. Clear communication and business rules are essential to ensure the process runs smoothly.
The panelists also highlighted the potential benefits of modular content and the importance of standardization and templates in enabling efficient content creation and review. In fact, during the poll, 25% of attendees chose consistently higher quality content entering the pipeline as their desired change, while 26% chose acceptance of a lighter MLR process.
“So, what are the next steps
for improving the MLR process?”
So, what are the next steps for improving the MLR process? The panelists recommended focusing on co-creation, standardization, and the role of technology. They also discussed their approaches to the process, including using technology, working with and guiding global and local teams, and centralizing and standardizing content creation.
In summary, the MLR process in the life sciences industry presents numerous challenges. However, we can overcome them through streamlining, technology, standardization, collaboration, trust, communication, and understanding the intent behind content creation.
If you are interested in learning more
about the SecureCHEK AI software solution for your organization,
let’s schedule a meeting and talk! Or contact us.
The “MLR Magic” Panel of Experts:
Huw Jenkins, Director of Modular Content, Astellas
Vanitha S V, Global Lead, Modular Content & Insights, Novo Nordisk
Gareth Worthington, Global Head, Clearance Center of Excellence, UCB
Rasmus Kalms, Chief Product Officer, Anthill
Paul Simms, Chief Executive, Impatient Health
SecureCHEK® AI is revolutionizing how pharma marketing gets done by automating tedious, manual tasks associated with promotional material preparation.
Cloud-based services include developing and updating claims libraries, modular content blocks for collateral materials, and compliance checking at the time of submission.
The result: Marketing materials cost up to 50% less to create and get to market three times faster.
Woman-owned and led, SecureCHEK® AI is headquartered in NY, NY, with a presence in Silicon Valley, CA, and an R&D team based in Tel Aviv, Israel.