Innovation in Promotional Review for MLR Reviewers and Pharma Marketers
Image credit: This image was created with the assistance of AI.
On Friday, February 24th, I will speak at the Drug Information Association annual conference, which focuses on advertising and promotion. The topic of my presentation is Innovation in Promotional Review. SecureCHEK AI is pleased to address the current state of review and share a case study of our software that is used to increase MLR efficiencies.
This post highlights the key points from my presentation. Next week, I will summarize the case study presented by Ward 6, a cutting-edge agency utilizing SecureCHEK AI to develop compliant modular content.
There is more content than ever coming into MLR.
Everyone is focused on personalization, content enablement, and modular content to persuade customers to move through the buying journey and increase customer loyalty. The surge in content creation strains resources (reviewer capacity) while pressure mounts to do more with less—and do it faster.
“Use automation with AI to flip the model where agencies, not MLR, change their process.”
The industry is not prepared for this increase in content and the pressure to do things differently.
It is not an easy task for our industry to change on a dime, given that pharma and med device companies are legally obligated to ensure every message is accurate and compliant with business standards. Manual processes for checking content pre-MLR mean reviewers still see errors in the submitted copy.
“Manual processes for checking content pre-MLR mean reviewers still see errors in the submitted copy.”
Image credit: This image was created with the assistance of DALL·E 2
How to adapt? Use automation with AI to flip the model where agencies, not MLR, change their process.
Currently, checking materials for compliance is executed at the end of the process. We need to flip the model to make compliant content the starting point, not the end game.
SecureCHEK AI gives promotional agencies a powerful AI tool to get compelling and compliant content out faster and efficiently.
“SecureCHEK AI gives promotional agencies a powerful AI tool to get compelling and compliant content out faster and efficiently.”
Image credit: This image was created with the assistance of DALL·E 2
As more promotional agencies embrace AI, there will be less pressure on MLR to change its workflow to navigate our new world. Whether it’s derivative assets or modular content, reviewers will edit less because they are confident that materials satisfy basic compliance requirements. Now, MLR can focus on strategic priorities and policy-making.
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