Ad Agency Uses SecureCHEK AI Modular Content Software to Revolutionize Marketing, Speed MLR Review
At the annual DIA Ad/Prom Conference, a panel on Innovation in Promotional Review featured a healthcare advertising agency presenting its findings on SecureCHEK AI software. I also spoke on the same panel.
Tristan Reid, Engagement Director at Ward 6, Asia-Pacific's leading independent creative healthcare agency, explained how SecureCHEK AI will revolutionize the way pharmaceutical companies approach content production and MLR review. Tristan is an expert in omni-channel strategy, marketing technology, design thinking, customer journey design, and data visualization.
Tristan highlighted that current agency production models are not enabling efficient content production at scale. Existing processes are linear, with each individual piece customized from the initial copy creation stage to the final dispatch phase. This presents potential barriers when seeking to increase content production volume, as Medical, Legal, and Regulatory (MLR) teams are being increasingly sought after for input in a growing number of reviews.
To address this issue, the agency has embedded SecureCHEK AI-powered technology into the Ward 6 workflow, leveraging compliant modular block libraries and pre-checking to significantly reduce costs and time. SecureCHEK AI will almost halve the agency head hours required to develop rollout materials and reduce the number of reviews required in the overall time taken to produce materials. It will also reduce the strain on MLR capacity to focus on strategic priorities and policy-making.
Tristan shared the results to date for the use of SecureCHEK AI, including:
• The creation of a compliant brand library in one day to enable Ward 6 to cut modular blocks
• Quantifiably streamlined internal review processes
• Instantaneous flagging of deviations from approved content
• An intuitive UI for seamless internal comments and feedback
• Quicker internal turnaround times for updates and changes
• Significant savings in headcount for rollout materials
Start small with SecureCHEK AI, like Ward 6 did, to prove the impact of our software, while adding value to your clients. By starting now, you can implement our end-to-end, high-volume content development and checking software within weeks.