Nine Takeaways from “How Moneyball Strategies Can Revolutionize Your Pharma Marketing”
Looking to hit your pharma marketing out of the ballpark? I’ve summarized nine of the more salient takeaways from our event, “How Moneyball Strategies Can Revolutionize Your Pharma Marketing,” that you can apply to your pharma marketing strategies.
Legendary Pitching Coach, Speaker, and Author Rick Peterson and Frank Lescas, VP, Marketing, Blue Earth Diagnostics, joined me last week for our online talk to share about Moneyball strategies and pharma marketing. After sharing scenes from the movie and adding context and parallels, Rick also shared some of his stories and addressed questions from the audience, for example, how great was Barry Zito’s curveball, really?...
There are three main principles to the Moneyball approach: Think Differently, Master the Game Plan, and Be a Leader:
Think Differently
The Backstory: Billy Beane (Played by Brad Pitt) presses his managers to understand the real challenge: the Oakland A’s didn’t have the money to hire the super-star hitters, so the team was forced to do more with less.
Reframe the problem to get at the heart of it
Overcome the fear of bringing in a new philosophy
It’s hard to be the tip of the spear, but be willing to take the risk
Master the Game Plan
The Backstory: Paul DePodesta (Peter Brand in the movie, played by Jonah Hill) crunches the data and makes the case that the A’s can win by looking at base hitters versus those who hit home runs
Develop and follow a winning program based on data
Reconsider making decisions mostly on opinions; get the data and then apply opinions to the data
Have a growth (versus fixed) mindset, be open to looking at the data to decide what direction to go
Be a leader
The Backstory: Billy Beane knows he needs to have a seasoned mentor supporting his vision so he speaks to David Justice to get a commitment
Build full relationships to get your colleagues to go in a new direction
Underscore that you are helping them be great, not just good
Trust and faith are the key elements for relationship building
We hope that these three classic Moneyball principles inspire you and your company to adopt a new marketing mindset including using artificial intelligence.
This event is part of SecureCHEK AI’s ongoing commitment to transforming the way pharma marketing gets done with innovative technology.
SecureCHEK is now offering a free SecureCHEK Claims Library to all aspiring Moneyballers with no further obligation. We make it fast and free to populate your Veeva centralized claims library.
Contact us or schedule a meeting with Ilyssa Levins, CEO of SecureCHEK® AI, directly.
SecureCHEK® AI is revolutionizing the way pharma marketing gets done by automating tedious, manual tasks associated with promotional material preparation.
Services include the development and updating of claims libraries, modular content blocks for collateral materials, and compliance checking at the time of submission.
The result: Marketing materials cost 30% less to create and get to market three times faster.
Woman-owned and led, SecureCHEK® AI is headquartered in NY, NY, with a presence in Silicon Valley, CA, and an R&D team based in Tel Aviv, Israel.