How Moneyball Strategies Can Revolutionize Your Pharma Marketing
How Moneyball Strategies Can Revolutionize Your Pharma Marketing, Online Event, 9/15/22, 12 pm ET
Remember the 2011 movie Moneyball starring Brad Pitt and Jonah Hill based on the 2003 book Moneyball: The Art of Winning an Unfair Game by Michael Lewis?
Moneyball tells the Cinderella tale of how the Oakland A’s, with one of baseball’s lowest payrolls, revolutionized how the game is played.The story focused on the A’s perplexing 2002 baseball season where the team employed computer-generated analysis to buy new players for the season's underdogs as they successfully vied for the American League West title.
Moneyball, released 2011.
Image © Sony Pictures Digital Inc. All Rights Reserved.
The story focused on the A’s perplexing 2002 baseball season where the team employed computer-generated analysis to buy new players for the season's underdogs as they successfully vied for the American League West title.Twenty years later the Moneyball principles have become part of today’s paradigm for business transformation. Pharma can learn from these clear-cut strategies for changing the game.
I recently spoke with the legendary pitching coach, Rick Peterson, who worked with an elite group of athletes to redefine the baseball industry with Moneyball. Even if baseball isn’t your favorite game, you will find Rick’s stories spellbinding as he relates the Moneyball concept, business strategy, and the use of data analytics, predictive analysis, and artificial intelligence to maximize performance and efficiency.
Rick Peterson
Frank Lescas
Pharma “changeup” agent Frank Lescas, VP, Marketing, Blue Earth Diagnostics, a pharma strategist and baseball expert, encourages marketers to apply Moneyball strategies to the complex world of pharma, including the importance of looking at customer data in a whole new way to create disruptive digital solutions and using insights to uncover new markets and reach key targets.
Ilyssa Levins
Rick and Frank will be joining me at 12 pm EDT on September 15, 2022, for an online talk to share about Moneyball and pharma marketing in more detail, and, of course, Rick will share some of his stories about the game itself.
Our company SecureCHEK AI is proud to host this informative and fun event.
Register here to join us and learn how to apply Moneyball principles to your pharma marketing.
Learn more about SecureCHEK AI and how we can help your marketing team apply them, too, using our AI-powered software.