Low-Risk Entry Point for AI Implementation
The March issue of PM360 captures AI’s impact on pharma by sharing perspectives from industry experts on Real World Data, disease state awareness, Generative AI, clinical trials, market research, and R&D efficiency, to name a few of the topics
I particularly enjoyed the comments about starting small and taking a case-based approach.
Starting small is always a smart idea when implementing AI. One low-risk baby step to take: zero in on use cases where it makes business sense to replace manual and repetitive, and sometimes tedious marketing tasks with automation. This makes AI an enabler of invaluable human capital.
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Challenge: 75% of companies do not have current claims libraries because creating them manually is a heavy lift.
Use Case: Enable Claims owners to populate always-current libraries in hours, rather than days or weeks.
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Challenge: More compliant content is needed to fulfill omnichannel marketing objectives.
Use Case: Enable Agencies to submit review-ready, compliant assets to MLR by automating manual prechecking for as much as 80% increased efficiency
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Challenge: On average, 25% of regulatory review time is spent commenting on deviations, for example incorrect or missing substantiation.
Use Case: Enable MLR to focus more time on strategy and policy making because AI has eliminated the need to review content for basic preventable errors.
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AI can also kick start modularized content creation, which continues to remain a challenge for the industry. However published use cases are available.
SecureCHEK® AI builds strong brands by automating repetitive manual marketing processes at the push of a button for greater efficiencies. The proprietary software uses AI, machine learning (ML) and classical natural language processing (NLP) to enable manufacturers and their promotional agencies to get materials to market faster for less cost.
Implementation is non-disruptive for quicker time to value. The software is not generative. Instead, SecureCHEK AI software absorbs, deconstructs, understands, binds, and checks already approved and substantiated content.
Schedule a demo to learn more about SecureCHEK AI Libraries, SecureCHEK AI Modular Content and SecureCHEK AI Pre-checking.