ISI Validation: Taking the Tedium Out of Completing a Critical Task

Proofing the ISI for format and text deviations is as tedious as it is critical to ensure promotional materials are in compliance with government regulations.

That’s why an AI software solution that automatically and instantly detects deviations in the ISI is welcome news.

A survey of internal editors found that an ISI can take anywhere from 15 minutes to over 30 minutes to complete proofreading. Imagine proofing hundreds of ISIs for one brand with a modest marketing campaign, let alone for the entire franchise.

The ISI is sacrosanct and is carefully crafted and reviewed by key stakeholders to ensure the content is accurate and appears in a very precise way.  Checking the ISI requires confirmation of not only text matches, but also to confirm bolding, capitalization, and font style is correct. If something is supposed to be bulleted, a hyphen, dash, or double arrow won’t make the cut. How can you know whether an entire sentence of phrase is missing from the new ISI without comparing every single line from top to bottom? What happens if an ISI for a healthcare professional gets swapped with a DTC ISI?

SecureCHEK AI's ISI Verify Tool Confirms 100% Match
for Text and Format Accuracy