Why Generative AI Can Make Marketing Harder

Does generative AI make content marketing easier or just hard in a different way? This blog, written by Aprimo CEO Erik Huddleston, addresses the challenges with context and metadata, budgeting complexity and safety/compliance.  Here’s a snippet: 

People are terrified of AI turning into a monster, so brand safety analytics becomes more important and must be moved into the review process. While that may be an overreaction, getting generative AI on brand for text content is pretty hard and virtually impossible in scalable/practical terms right now for image and video. Lots of vendors are stepping into the void here, but that, in and of itself, tells you there are hard problems to solve.

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