ISI Validation: Taking the Tedium Out of Completing a Critical Task
Proofing the ISI for format and text deviations is as tedious as it is critical to ensure promotional materials are in compliance with government regulations.
That’s why an AI software solution that automatically and instantly detects deviations in the ISI is welcome news.
A survey of internal editors found that an ISI can take anywhere from 15 minutes to over 30 minutes to complete proofreading. Imagine proofing hundreds of ISIs for one brand with a modest marketing campaign, let alone for the entire franchise.
The ISI is sacrosanct and is carefully crafted and reviewed by key stakeholders to ensure the content is accurate and appears in a very precise way. Checking the ISI requires confirmation of not only text matches, but also to confirm bolding, capitalization, and font style is correct. If something is supposed to be bulleted, a hyphen, dash, or double arrow won’t make the cut. How can you know whether an entire sentence of phrase is missing from the new ISI without comparing every single line from top to bottom? What happens if an ISI for a healthcare professional gets swapped with a DTC ISI?
SecureCHEK AI's ISI Verify Tool Confirms 100% Match
for Text and Format Accuracy
About SecureCHEK AI
SecureCHEK® AI delivers a whole new dimension to marketing by using the speed and accuracy of AI to automate business critical, repetitive, and labor-intensive tasks to get more promotional materials out faster.
The company’s proprietary technology builds strong brands with two enabling pillars that help pharmaceutical and medical device manufacturers achieve and exceed marketing objectives:
1. Drives Efficiency: SecureCHEK AI accelerates creation and approval of promotional materials that meet MLR Review requirements to reduce unnecessary review cycles and avoid review bottlenecks
2. Fuels New, Original Content: SecureCHEK AI helps companies leverage the power of GenAI by automatically mining credentialed, substantiated content and structuring the data collected to enable successful queries about the brand
Contact us to learn more about SecureCHEK AI Libraries, SecureCHEK AI Modular Content and SecureCHEK AI Pre-checking.