Partnerships Between AI Software Providers and Their Clients Increase Marketing Efficiency Through Superior Software
Pharma and Med Device companies are increasingly looking to automate the most repetitive and time-consuming business-critical marketing tasks using AI.
Specifically, the industry is interested in how AI can build always-current claims libraries in less time and eliminate editorial burden by automating the precheck of new content to ensure it is ready for MLR review.
Since AI automation for marketing processes is relatively new, partnerships between AI software providers and their clients are extremely important. The benefits of listening to clients go beyond learning how to improve usability and design, or to inform developers on which functionalities to tackle next. When clients feel heard and their feedback is acted upon, it builds trust and loyalty in a relationship. For SecureCHEK AI, this has led our company to develop unique features that set us apart from competitors.
SecureCHEK AI continually gains valuable insights from clients who appreciate our willingness to develop new functionalities to meet user needs and address pain points
Here are a few examples of new functionalities that result from close collaboration with manufacturers and their promotional agencies:
Client says: We want to identify all the variants for an approved claim so marketers have multiple ways to say the same thing.
SecureCHEK AI solution: The software instantly flags users to deviations from approved claims in working documents so variations can be submitted for MLR review and approval and added to the claims library
Client Need: We want to confirm that claims are referenced correctly even if the reference numbers in working documents differ from already approved assets.
SecureCHEK AI solution: Users can opt out of the strict referencing mode in our software so even if reference numbers are different, the system can still confirm whether the main claim is supported by the correct substantiation
Client need: We want to be able to identify when new content is making a new claim so it can be approved and linked.
SecureCHEK AI solution: Users are flagged to any new content that makes a claim and once the claim is approved, it is automatically linked to the final asset
About SecureCHEK AI
SecureCHEK AI delivers a whole new dimension to marketing by using the speed and accuracy of AI to automate business critical, repetitive, and labor-intensive tasks to get more promotional materials out faster.
The company’s proprietary technology builds strong brands with two enabling pillars that help pharmaceutical and medical device manufacturers achieve and exceed marketing objectives:
1. Drives Efficiency: SecureCHEK AI accelerates creation and approval of promotional materials that meet MLR Review requirements to reduce unnecessary review cycles and avoid review bottlenecks.
2. Fuels New, Original Content: SecureCHEK AI helps companies leverage the power of GenAI by automatically mining credentialed, substantiated content and structuring the data collected to enable successful queries about the brand.
Contact us to learn more about SecureCHEK AI Libraries, SecureCHEK AI Modular Content and SecureCHEK AI Prechecking.