When Review Teams are Business Partners, Internal ROI Increases
At the annual DIA Ad/Prom Conference, a panel on Innovation in Promotional Review featured a healthcare advertising agency presenting its findings on SecureCHEK AI software. I also spoke on the same panel.
Tristan Reid, Engagement Director at Ward 6, Asia-Pacific's leading independent creative healthcare agency, explained how SecureCHEK AI will revolutionize the way pharmaceutical companies approach content production and MLR review. Tristan is an expert in omni-channel strategy, marketing technology, design thinking, customer journey design, and data visualization.
Tristan highlighted that current agency production models are not enabling efficient content production at scale. Existing processes are linear, with each individual piece customized from the initial copy creation stage to the final dispatch phase. This presents potential barriers when seeking to increase content production volume, as Medical, Legal, and Regulatory (MLR) teams are being increasingly sought after for input in a growing number of reviews.
To address this issue, the agency has embedded SecureCHEK AI-powered technology into the Ward 6 workflow, leveraging compliant modular block libraries and pre-checking to significantly reduce costs and time. SecureCHEK AI will almost halve the agency head hours required to develop rollout materials and reduce the number of reviews required in the overall time taken to produce materials. It will also reduce the strain on MLR capacity to focus on strategic priorities and policy-making.
Tristan shared the results to date for the use of SecureCHEK AI, including:
• The creation of a compliant brand library in one day to enable Ward 6 to cut modular blocks
• Quantifiably streamlined internal review processes
• Instantaneous flagging of deviations from approved content
• An intuitive UI for seamless internal comments and feedback
• Quicker internal turnaround times for updates and changes
• Significant savings in headcount for rollout materials
Start small with SecureCHEK AI, like Ward 6 did, to prove the impact of our software, while adding value to your clients. By starting now, you can implement our end-to-end, high-volume content development and checking software within weeks.
About SecureCHEK AI
SecureCHEK AI is a Software-as-a-Service (SaaS) system that seamlessly integrates with enterprise platforms to enhance MLR efficiency. Purpose-built for pharmaceutical and medical device companies, the software helps MLR reviewers efficiently assess and mitigate compliance risks and reduce comments and re-reviews.
As the first Analytical AI software solution for pre-MLR use in life sciences, SecureCHEK AI leads the way in integrating Analytical AI with GenAI to reduce rounds of review and review time per document. Rapid deployment and the user-friendly interface minimize the learning curve, making it easy to get started.
Contact us for a demo of the Veeva integration to learn how SecureCHEK AI builds libraries and executes prechecking within PromoMats.